❗The influencer army around #Binance❗
A wake up call for crypto information decentralisation.
Crypto was born to eliminate single points of failure.
Yet somehow the entire industry has sleepwalked into a new one.
And its name is Binance.
It is a narrative weapon that shapes what millions of people think about crypto every single day.
And if you look closely at how deep this system goes, the picture becomes dark very fast.
What follows is a critical dissection of Binance’s power on X and what this means for the future of crypto’s information landscape, financial integrity and public opinion.
🔺Let's begin:
Binance is not just another big account on X.
It is a narrative machine that sits on top of the largest crypto exchange in the world and speaks into the main information feed of this entire industry.
Evidence: the main @binance account sits at around 15 million followers right now, not counting regional arms and side products like @BinanceAcademy or @BinanceFutures.
Binance itself reports that it crossed 200 million users in mid 2024 and claims more than 250 million by the end of that year and close to 280 million by mid 2025.
This means a single private company that already dominates trading is also one of the loudest voices in the place where crypto narratives are born and die in real time.
🔺The size of the machine
Binance is still the largest centralized exchange by volume.
In multiple reports its spot share hovered between roughly 40 percent and 50 percent through 2023 and 2024, and it continues to lead both spot and derivatives in 2025, even if its share is slowly eroding.
Regulators have started to say the quiet part out loud. The European Securities and Markets Authority warned in 2024 that crypto trading is dangerously concentrated on a handful of offshore exchanges, explicitly naming Binance and calling the concentration a systemic risk if a single venue fails or freezes.
Yes. Regulators say crypto is too centralised.
Let that sink in.
🔺Now connect that to X.
On the one side you have a platform that controls a huge chunk of global trading volume.
On the other side you have a megaphone into the feed that most crypto users watch all day.
That is agenda setting.
🔺The influencer army around Binance
Binance does not operate alone on X.
It sits at the center of a paid influence network.
A Fortune investigation in 2023 described Binance’s affiliate operation as a 26 000 person influencer army with special commission deals.
Some of these people earn 7 figure income purely from referral kickbacks.
On top of this, Binance has advertised around 600 000 people in its broader referral program.
These are not only big accounts.
They are traders, community leaders, Telegram group owners, anyone willing to post referral links to earn up to 50 percent of their friends’ trading fees.
Evidence: Binance’s own affiliate documentation makes clear that top partners can earn up to 50 percent of fee revenue from their referrals.
That is an enormous financial incentive to post bullish takes, to farm engagement on X, to run giveaways that push users into the Binance funnel.
My Assumption: if you pay thousands of influencers a commission on every trade their followers make, you are not buying neutral education.
You are buying permanent bullish noise that keeps people trading.
Now add what we know about crypto influencers in general. In 2025 a list leaked with a pricing sheet for more than 200 crypto influencers.
Around 160 of them actually accepted paid promotion deals. Fewer than 5 accounts clearly disclosed that their posts were ads.
Prices reached up to 60 000 dollars for a single tweet.
Evidence: multiple outlets confirmed that less than 3 percent of the influencers that took money labeled the content as sponsored, even though financial promotions require disclosure in most jurisdictions.
Assumption: if this is how the wider crypto influencer world behaves, it is naive to believe that Binance centric shilling on X is always organic or transparent. The line between genuine fans, paid affiliates and covert ad campaigns is intentionally blurred.
🔺A track record that should worry you
Binance is not just a neutral market utility that became big by accident.
It has a legal and compliance history that shows a willingness to put growth above rules.
In November 2023 Binance and founder Changpeng Zhao pleaded guilty to federal charges in the United States for anti money laundering failures, unlicensed money transmission and sanctions violations.
The company agreed to pay 4.3 billion dollars in penalties, one of the largest corporate settlements in US history. Zhao personally paid a 50 million dollar fine and stepped down as CEO.
US documents describe how Binance allowed transactions tied to terrorist groups, ransomware actors and other high risk flows while ignoring basic controls. Internal chat logs even recorded a compliance officer joking that they see the bad but close 2 eyes.
Fast forward to 2025 and victims of the October 7 Hamas attacks are suing Binance and Zhao, claiming the platform facilitated more than 1 billion dollars in crypto flows for militant groups and failed to fix its controls even after the 4.3 billion settlement.
Assumption: a company that took this long to take money laundering and terrorism finance seriously is unlikely to suddenly become a guardian of healthy debate and user protection on X.
🔺What this means for opinion centralization
Put these pieces together.
You have:
• an exchange with up to roughly 40 percent of spot volume and a similar share of derivatives, depending on the month
• a user base of more than 250 million accounts and growing
• a main X account with around 15 million followers plus a constellation of satellite accounts
• an affiliate and referral machine with tens of thousands of influencers and hundreds of thousands of smaller referrers, many paid on volume
All of this interacts directly with an algorithmic feed that rewards volume, engagement and emotional content.
In that environment, Binance does not just participate in the conversation.
It shapes what many people see as the conversation.
When Binance lists a token or announces some giveaway, that content propagates through its own accounts, through official partners, through affiliates hungry for fees and through unaffiliated influencers who know that talking about Binance brings clicks.
Critical voices like me, small independent analysts and victims of bad listings do not have that amplification.
🔺This is opinion centralization in practice:
• The same entity that controls a huge slice of trading also controls a huge slice of the attention that decides where new liquidity flows.
• Announcements from this entity can move markets, which then retro feeds back into more bullish posts and self congratulation.
• Users scrolling X see a wall of green candles, hype and celebratory posts that all point to the same exchange as the default home of crypto.
Even regulators are starting to worry about what happens when so much economic activity is concentrated in one place.
ESMA called concentration of trading on a few offshore exchanges a considerable concern for financial stability.
There is a parallel concern that almost nobody in power talks about: concentration of narrative.
If one company can:
• control which projects get instant global exposure
• boost or bury stories with its promotional budget and affiliate network
• spin compliance failures into marketing victories on its own channels
then the risk is not only that users lose money.
The risk is that the entire industry starts to believe its own filtered propaganda.
🔺Why this should scare you if you love crypto
Crypto was born from a rejection of centralised control.
Yet on X, a huge part of the conversation now orbits a single exchange whose business model depends on volume and whose history shows repeated conflicts between profit and integrity.
Evidence: Binance fired internal market surveillance staff after they flagged suspected wash trading and manipulation by a VIP client rather than cutting off the client, according to a Wall Street Journal report from 2024.
My Assumption: an organisation that is willing to remove its own watchdogs to protect VIP flows will not hesitate to curate its public image aggressively on X as well.
So when you open your feed and see endless bullish threads, referral links and polished stories about resilience and user milestones, remember:
You are not just looking at the market.
You are looking at a carefully engineered information environment built by the largest casino in the game and amplified by an army that gets paid when you click, sign up and trade.
Centralised money is dangerous.
Centralised narrative in crypto is not much better.
A small tip.
Search for $ASTER and look at which accounts are shilling it hardcore.
Block them.
Thanks for reading.
Please like, reply, comment for the algo.
- by $MASTR crypto project
