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EthereumMax paid promotion

Kim Kardashian settled SEC charges over an undisclosed $250,000 payment to promote EthereumMax.

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Kim Kardashian settled SEC charges over an undisclosed $250,000 payment to promote EthereumMax.

Celebrity reach transferred attention without technical or economic due diligence.

The settlement concerned compensation disclosure and should be cited that narrowly.

KOLs et promotion

A public post and a private allocation can tell different parts of the story.

KOLs et promotion

Payment, token exposure and the presentation of the message all affect how an endorsement is understood.

Histoire crypto

The SEC's 2023 action included allegations against Justin Sun and settlements with several celebrity promoters.

KOLs et promotion

The 2018 SEC cases show that compensation can include several arrangements hidden behind a public endorsement.