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KOLs & promotion

Building useful products · 19 Jan 2026

This is a reminder not to chase hype, shills or KOLs but to focus on truly organic and real projects with teams.

The original publications are in English. Navigation is available in seven languages.

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This is a reminder not to chase hype, shills or KOLs but to focus on truly organic and real projects with teams.

History and data consistently show that sustainable growth outperforms explosive short term hype.

Projects that grow slowly build real stuff, strong products, and resilient ecosystems. They are stress tested over time, improve through feedback, and develop genuine user demand. This creates durability.

In contrast, projects that launch big often burn bright and fade fast.

Rapid hype attracts speculative capital, not loyal users.

When attention shifts, liquidity dries up, communities collapse, and prices follow.

Numerous market studies show that assets with extreme early growth have a significantly higher failure rate within 12 to 24 months.

Slow growth is compound interest in action.

Small, consistent progress builds trust, reputation, and network effects. These fundamentals cannot be rushed.

The strongest projects are engineered to last.

This is what I have been trying to do and preach for a long time.

Unfortunately, only very few listen, and even fewer actually follow it.

Again and again, most people crash into chaos because they chase hype.

You are worth more than pump and dump.

Do not do this to yourselves.

02

Original on X ↗

Nothing is infinite, and even real projects can fail. But the chances of coming out well are incomparably higher with slow, organic projects. And do not forget that these are the ones that actually deliver products that can be used.

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