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Luckio’s shutdown and the paid-promotion record

The problem is that they were paid to promote it, while retail saw it as a genuine recommendation from a major crypto figure.

原文为英语,导航提供七种语言。

01

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Another former crypto hype project is shutting down.

@luckio is no more.

Remember the KOLs who sold this thing to retail like it was the future of gambling.

The problem is not just that they promoted it.

The problem is that they were paid to promote it, while retail saw it as a genuine recommendation from a major crypto figure.

And how:

Not one casual mention. A whole paid looking hype machine around transparency, decentralization, Solana gambling, referral codes, partner posts, streams, revenue narratives and “this changes everything” bullshit.

Here is a selection of public posts from major KOLs:

➡️ Banks, FaZe Banks

Main defense and promo thread from June 23, 2025. He defended why Luckio “NEEDS to exist” for transparency in a sketchy industry.

https://t.co/So97fR2CZM

He was one of the earliest big backers, and reports tied him directly to high end paid deals.

➡️ @SolJakey

Direct “Future of gambling” post from Aug 30, 2025.

https://t.co/UfbJLTX8Fq

“MAKING 400K ON @luckio” plus space broadcast from June 21, 2025.

https://t.co/GhgAenueQT

More streams and hype around Luckio.

https://t.co/JSj0hHZAf4

https://t.co/tdO7i37vwI

➡️Ansem, @blknoiz06

Core promo from Nov 10, 2025. Claimed betslips were live on Luckio for every transaction, with no account lockdowns and no withdrawal restrictions, while calling it the first casino to build out the full stack on Solana.

https://t.co/GWop1mXvtf

Additional Luckio shilling, revenue bets, team praise and sponsored style content.

https://t.co/WUygUddX3w

https://t.co/e50VEt5zZk

https://t.co/739StpAlWR

@HerroCrypto

Promoted Luckio as the future of gambling on Solana, with reward codes and affiliate style content.

https://t.co/ffs3oc61Pl

https://t.co/pHkeYhSe5G

@buyerofponzi

Partner post calling Luckio the future of gambling and a decentralized casino.

https://t.co/mjks62E2sL

trading_axe

One of the loudest and most consistent Luckio voices. Had Luckio in his bio for months, claimed he was the first to mention it publicly, pushed transparency updates, defended the product, promoted 99% RTP features and framed it as some kind of war against centralization.

Major posts:

https://t.co/9yCLkfysLn

https://t.co/kwNX8jHnpI

https://t.co/3736PhTDKr

https://t.co/fbFlm5MfBp

https://t.co/ge4T08TKoC

https://t.co/TegJYpAop7

Shutdown day reaction:

https://t.co/SmcIqgl2M9

This is the pattern.

Retail gets the dream.
KOLs get the bag.

02

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@luckio At least paid posts now have to be disclosed.

But for large accounts, it is still easy to work around this, and even easier to hide that the new hype, the new narrative, or the new “conviction play” was paid for and bought.

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@luckio · @soljakey · @blknoiz06 · @herrocrypto · @buyerofponzi

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