KOLs & promotion
Manufactured social proof
Several accounts repeating one campaign are not several independent confirmations.
Research articles and reference entries are published in English. Navigation is available in seven languages.
In this article
Repetition makes a claim familiar. In token markets, familiarity can be mistaken for independent validation when posts, replies, rankings and community activity all trace back to one campaign.
The coordinated-campaign research cited by MASTR documents organised programmes that reward social-media actions. This is evidence that commercial coordination exists. It is not evidence that every active community is fraudulent or that any two accounts sharing a phrase were paid together.
Examine the origin
Look for the first claim, the accounts amplifying it, their disclosed relationships and whether later coverage adds new evidence. Ten articles citing the same press release remain one original assertion. A paid ranking, an issuer announcement and a promoter repeating both should not be counted as three separate reviews.
For a concrete project, preserve timestamps and links. Distinguish synchronised publication from proven compensation. Common enthusiasm, a public launch time or shared news can also explain simultaneous posts.
MASTR's attention-capture essay explains why official amplification adds another layer of apparent legitimacy to this process.
Sources
- MASTR Research: From Decentralisation to Attention Capture, July 2026
- Zilius, Spiliotopoulos and van Moorsel: coordinated social-media campaign dataset
Research checked 5 September 2026. Historical cases retain the date and legal status of the cited record.